Strategic Healthcare Alliance (SHA) is a full-service healthcare communications company specializing in market access and reimbursement strategies across US and global payer constituents, which includes, but is not limited to, managed care, eldercare, long-term care, hospitals, government, and employer groups. SHA assists pharmaceutical, biotech, and device manufacturers with supporting their product portfolios by aligning the needs of target stakeholders with the offerings of an organization. By developing strategies, messages, and tools, SHA helps to differentiate clients in this crowded marketplace and maximize their marketing efforts using a data-driven, targeted strategy that drives adoption and maximizes reimbursement for their products. In building long-standing payer relationships, SHA has access to a proprietary database of hard-to-reach decision makers to support client product and portfolio initiatives with business-to-business approaches that foster partnerships beyond products alone. The experience of SHA’s professional staff spans the spectrum of disease states and healthcare stakeholders with full competence and compliance in both promotion and certified activities.